adidas, the RBFA and Tomorrowland unite to launch football inspired festival LOVE collection

adidas, the RBFA and Tomorrowland unite to launch football inspired festival LOVE collection

Thursday, 30 June 2022 - As Belgium, and the rest of the world, is getting ready for the three magnificent weekends of Tomorrowland, adidas, the Royal Belgian Football Association (RBFA) and Tomorrowland proudly present a LOVE capsule collection designed to capture the hearts and minds of football and festival fans around the world. The collection consists of some of adidas’ most iconic pieces, with a bold graphic print and playful LOVE sign-off as common themes. The graphic print is inspired and powered by Tomorrowland’s famous fireworks, an explosion of color; and represents mutual values on diversity, equality, and inclusivity. LOVE, with the Tomorrowland logo as letter O, is a subtle prompt to remind all to celebrate life and each other more.

Both the Belgian Red Devils and Tomorrowland have grasped the hearts of fans all over the world. Whilst active in very different worlds, the similarities are remarkable. All eyes are on the players and DJs, events like the FIFA World Cup and Tomorrowland are the ultimate main stage in their field and both mesmerize excited audiences with world-class performances.

“With this capsule collection, we proudly bring the best of Belgium, the best of football and the best of music and entertainment together, to celebrate who they are and what they stand for.”, Nick Craggs, General Manager adidas Football.

Manu Leroy, Director Marketing & Communication RBFA: “With our Come Together campaign, we strive to make the world a better place; a world where everyone feels at home, no matter of whom they are or what they believe. adidas and Tomorrowland share that ambition and our values, and we are very proud to make this positive and fun statement of love together.”

The LOVE capsule collection is the first chapter of the collaboration and consists of a Terrex MYSHELTER jacket, hoodie, jersey inspired by past goalkeeping jerseys, buttoned festival shirt, short sleeve tee, women’s long tight, short, swim short, cross-body bag, bucket hat, towel, and pair of adilettes. The products are a mix of a subtle off-white base with bespoke graphic print as well as more stand-out articles with the graphic print as key design feature. Most items feature a subtle pink label with the logos of adidas, RBFA and Tomorrowland. The jacket, hoodie and short sleeve tee also feature the LOVE sign-off. The bold graphic print is also used for the stand alone adidas and RBFA logos. The capsule collection is available on adidas.com, shop.rbfa.be, store.tomorrowland.com, and through selected adidas stores and retailers, from July 13 onwards. The capsule collection is also available at Tomorrowland 2022.

Come together and feel the LOVE!

Debby Wilmsen Press Coordinator & Spokeswoman, Tomorrowland
Jordy Van Overmeire PR Coordinator, Tomorrowland
About Tomorrowland Belgium

Tomorrowland is located in a beautiful natural place: recreation area De Schorre in the town of Boom in Belgium. It is a true fairy tale world situated in beautiful natural surroundings with a strong eye for detail such as enchanting décor, magical stages, fascinating acts and peripheral animations, tasty and healthy food & drinks from around the world and spectacular fireworks – an unforgettable and incomparable show. Every year, the festival features a special theme that inspires the famed Mainstage design and stage production.

Tomorrowland caters to all genres in electronic dance music with hundreds of renowned artists performing across more than 15 different stages. Being a home to hundreds of thousands of people from all walks of life, one of the most unique things about Tomorrowland remains the whole world coming together in one magical place with everyone being equal and uniting as one – symbolizing the values of freedom, respect, diversity, and solidarity. 

Tomorrowland Belgium 2023 will take place across two weekends from July 21-23 and July 28-30. The 17th edition of Tomorrowland will revolve around the theme ‘Adscendo’, turning De Schorre into a magical destination high on the horizon, where in 2023 the People of Tomorrow will witness the rise of a magnificent tale in the history of Tomorrowland’s Great Library.

Tomorrowland Belgium 2023
Weekend 1: July 21-22-23
Weekend 2: July 28-29-30
Boom, Belgium
adscendo.tomorrowland.com