TikTok and Tomorrowland announce a global partnership to bring the best of electronic music to global audiences

TikTok and Tomorrowland announce a global partnership to bring the best of electronic music to global audiences

TikTok is the Official Content Partner of Tomorrowland

Wednesday, 2 July 2025 - TikTok today announces a new partnership deal with Tomorrowland (7m followers), the world-famous electronic dance music festival, to deliver unprecedented digital festival experiences for global music fans. The new wide-ranging, year-long partnership will see TikTok serve as Tomorrowland’s Official Content Partner, offering 24/7 festival live streams, behind-the-scenes access, artist and creator collaborations, and interactive fan experiences that will bring music fans closer to the heart of the festival than ever before.

Tomorrowland 2025, taking place over two weekends in July in Boom, Belgium, will feature a curated lineup of world-renowned DJs, visionary stage designs, and immersive storytelling. Through TikTok, users worldwide will be able to explore the magic of the festival with LIVE streams of headline acts, creator-led content, and a dedicated #Tomorrowland in-app hub which will act as a one-stop experience for fans all over the world to experience the festival for themselves. Additionally, CapCut and Tomorrowland will launch an official template for all users to spread the magic even further online.

SoundOn, TikTok's music distribution and promotion service, is partnering with Tomorrowland's label Tomorrowland Music to host a songwriting camp ahead of the festival. Artists from both labels will collaborate, write and release original music to soundtrack the activities happening on and off the TikTok platform during both weekends. The songs will be performed live onstage at Tomorrowland, and released and distributed by SoundOn.

A global phenomenon, #Tomorrowland is already hugely popular with the TikTok community. Posts using the #Tomorrowland hashtag have now been viewed over 10 billion times - with creators using it as a chance to showcase their favourite #Festival content and performances from the two high energy weekends in Belgium - and TikTok's Tomorrowland 2023 festival livestream was viewed by a record-breaking 16m people.

The year-long partnership will also see TikTok exploring further opportunities with Tomorrowland's slate of live music properties, which include Unity at Sphere, Tomorrowland Brasil, Tomorrowland Winter, and many more.

Michael Kümmerle, Global Head of Music Partnership Development at TikTok said: "We are thrilled to once again to partner with Tomorrowland to bring the best of dance music to the global TikTok community of #ElectronicMusic lovers - this time for the whole year. Weare also delighted that - for the first time - we are now offering brands the opportunity to become part of the Tomorrowland partnership on TikTok, and to partner with TikTok and all of Tomorrowland's iconic events."

#ElectronicMusic on TikTok

• Electronic Music is one of the most popular genres on TikTok, where views of posts using electronic music as a soundtrack, including techno and house, outgrew those tagged for indie and alternative for the first time in 2024.

• Posts tagged with #electronicmusic have now been viewed over 34 billion times on TikTok.

Follow Tomorrowland on TikTok.

Tomorrowland Belgium 2025
​Weekend 1: Friday July 18 – Sunday July 20
​Weekend 2: Friday July 25 – Sunday July 27
​Boom, Belgium
​tomorrowland.com

Debby Wilmsen Press Coordinator & Spokeswoman, Tomorrowland
Jordy Van Overmeire PR Coordinator, Tomorrowland
Jill Mols PR Coordinator, Tomorrowland
About Tomorrowland Belgium

Tomorrowland Belgium 2025 takes place across two weekends from July 18-20 and July 25-27, welcoming 400.000 People of Tomorrow from over 200 countries.

Tomorrowland is one of the largest and most iconic music festivals in the world held in recreation area De Schorre in Boom, Belgium, organized and owned by the original founders, the brothers Beers. Tomorrowland was first held in 2005 and has since become one of the world’s most notable global music festivals, where music and magic converge to create an unparalleled experience. It takes place every year in summer and stretches over 2 weekends, welcoming 400,000 People of Tomorrow from over 200 countries, and selling out in minutes year after year. Offering a unique camping experience with a wide range of accommodations, DreamVille is Tomorrowland’s official camping site located right next to the festival grounds, while people from every corner of the world can travel to Tomorrowland thanks to Global Journey, Tomorrowland's official travel program. Tomorrowland is located in a beautiful natural place: recreation area De Schorre in the town of Boom in Belgium. It is a true fairy tale world situated in beautiful natural surroundings with a strong eye for detail such as enchanting décor, magical stages, fascinating acts and peripheral animations, tasty and healthy food & drinks from around the world and spectacular fireworks – an unforgettable and incomparable show. Every year, the festival features a special theme that inspires the famed Mainstage design and stage production.

Tomorrowland caters to all genres in electronic dance music with hundreds of renowned artists performing across more than 16 different stages. More than a festival, Tomorrowland is a celebration of diversity and unity. Being a home to hundreds of thousands of people from all walks of life, one of the most unique things about Tomorrowland remains the whole world coming together in one magical place with everyone being equal and uniting as one – symbolizing the values of freedom, respect, diversity, and solidarity. 

Tomorrowland Belgium 2025
Weekend 1: Friday July 18 – Sunday July 20
Weekend 2: Friday July 25 – Sunday July 27
Boom, Belgium
tomorrowland.com

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