Tomorrowland takes over the adidas Flagship Store on the iconic Champs-Elysées

Tomorrowland takes over the adidas Flagship Store on the iconic Champs-Elysées

Celebrating the LOVE collection during an exclusive party with special performances by Ofenbach, Henri PFR, Azaar and Venga

Saturday, 5 November 2022 - For the first time in history, world-renowned festival Tomorrowland has taken over the adidas Flagship Store on the iconic Champs-Elysées in the heart of Paris! Celebrating its LOVE collection in partnership with adidas and the Royal Belgian Football Association, Tomorrowland transformed the adidas store in Paris last night into a magical and exclusive party for People of Tomorrow from all over the world filled with surprises and special DJ performances by Ofenbach, Henri PFR, Azaar and Venga.

Earlier this year, adidas, the Royal Belgian Football Association and Tomorrowland joined forces to create a LOVE-themed sport/football inspired festival collection and a Tomorrowland inspired match wear collection to capture the hearts of football and festival fans around the planet. With playful designs and bold graphic prints powered by Tomorrowland’s famous fireworks, an explosion of color, the LOVE collection of apparel & accessories spreads a positive message of love, equality and diversity, but above all happiness, excitement and inspiration to the world.

Debby Wilmsen Press Coordinator & Spokeswoman, Tomorrowland
Jordy Van Overmeire PR Coordinator, Tomorrowland
About Tomorrowland Belgium

Celebrating 20 years of Tomorrowland, Tomorrowland Belgium 2024 takes place across two weekends from July 19-21 and July 26-28. Opening up a new world in the beautiful scenery of De Schorre in Boom in the summer of 2024, the festival’s new theme ‘LIFE’ is the prequel of the 2016 ‘Elixir of Life’ theme.

Tomorrowland is one of the largest and most iconic music festivals in the world held in recreation area De Schorre in Boom, Belgium, organized and owned by the original founders, the brothers Beers. Tomorrowland was first held in 2005 and has since become one of the world’s most notable global music festivals, where music and magic converge to create an unparalleled experience. It takes place every year in summer and stretches over 2 weekends, welcoming 400,000 People of Tomorrow from over 200 countries, and selling out in minutes year after year. Offering a unique camping experience with a wide range of accommodations, DreamVille is Tomorrowland’s official camping site located right next to the festival grounds, while people from every corner of the world can travel to Tomorrowland thanks to Global Journey, Tomorrowland's official travel program. Tomorrowland is located in a beautiful natural place: recreation area De Schorre in the town of Boom in Belgium. It is a true fairy tale world situated in beautiful natural surroundings with a strong eye for detail such as enchanting décor, magical stages, fascinating acts and peripheral animations, tasty and healthy food & drinks from around the world and spectacular fireworks – an unforgettable and incomparable show. Every year, the festival features a special theme that inspires the famed Mainstage design and stage production.

Tomorrowland caters to all genres in electronic dance music with hundreds of renowned artists performing across more than 16 different stages. More than a festival, Tomorrowland is a celebration of diversity and unity. Being a home to hundreds of thousands of people from all walks of life, one of the most unique things about Tomorrowland remains the whole world coming together in one magical place with everyone being equal and uniting as one – symbolizing the values of freedom, respect, diversity, and solidarity. 

Tomorrowland Belgium 2024
Weekend 1: Friday July 19 – Sunday July 21
Weekend 2: Friday July 26 – Sunday July 28
Boom, Belgium
More info: tomorrowland.com

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