Tomorrowland s'empare du magasin adidas des Champs-Élysées

Tomorrowland s'empare du magasin adidas des Champs-Élysées

Célébration de la collection LOVE lors d'une soirée exclusive avec des performances d'Ofenbach, Henri PFR, Azaar et Venga

Samedi 5 novembre 2022 - Pour la première fois dans l'histoire, le festival de renommée mondiale Tomorrowland a pris possession du magasin phare adidas sur les Champs-Élysées, au cœur de Paris ! Pour célébrer sa collection LOVE, un partenariat avec adidas et l'Association royale belge de football, Tomorrowland a transformé hier soir le Flagship adidas de Paris en une fête magique et exclusive, avec des surprises et des performances de DJ comme Ofenbach, Henri PFR, Azaar et Venga.

Plus tôt cette année, adidas, l'Association royale belge de football et Tomorrowland ont uni leurs forces pour créer une collection inspirée du football sur le thème de l'AMOUR et une collection de vêtements de match inspirée de Tomorrowland pour conquérir le cœur des fans de football et de festivals de la planète. Avec des designs ludiques et des imprimés graphiques audacieux inspirés par les célèbres feux d'artifice de Tomorrowland, une explosion de couleurs pour cette collection LOVE de vêtements et d'accessoires qui diffuse un message positif d'amour, d'égalité et de diversité, mais surtout de bonheur, d'excitation et d'inspiration dans le monde entier.

Debby Wilmsen Press Coordinator & Spokeswoman, Tomorrowland
Jordy Van Overmeire PR Coordinator, Tomorrowland
A propos de Tomorrowland Belgique

Celebrating 20 years of Tomorrowland, Tomorrowland Belgium 2024 will take place across two weekends from July 19-21 and July 26-28. Set to open up a new world in the beautiful scenery of De Schorre in Boom in the summer of 2024, the festival’s new theme ‘LIFE’ is the prequel of the 2016 ‘Elixir of Life’ theme.

Tomorrowland is one of the largest and most iconic music festivals in the world held in recreation area De Schorre in Boom, Belgium, organized and owned by the original founders, the brothers Beers. Tomorrowland was first held in 2005 and has since become one of the world’s most notable global music festivals, where music and magic converge to create an unparalleled experience. It takes place every year in summer and stretches over 2 weekends, welcoming 400,000 People of Tomorrow from over 200 countries, and selling out in minutes year after year. Offering a unique camping experience with a wide range of accommodations, DreamVille is Tomorrowland’s official camping site located right next to the festival grounds, while people from every corner of the world can travel to Tomorrowland thanks to Global Journey, Tomorrowland's official travel program. Tomorrowland is located in a beautiful natural place: recreation area De Schorre in the town of Boom in Belgium. It is a true fairy tale world situated in beautiful natural surroundings with a strong eye for detail such as enchanting décor, magical stages, fascinating acts and peripheral animations, tasty and healthy food & drinks from around the world and spectacular fireworks – an unforgettable and incomparable show. Every year, the festival features a special theme that inspires the famed Mainstage design and stage production.

Tomorrowland caters to all genres in electronic dance music with hundreds of renowned artists performing across more than 16 different stages. More than a festival, Tomorrowland is a celebration of diversity and unity. Being a home to hundreds of thousands of people from all walks of life, one of the most unique things about Tomorrowland remains the whole world coming together in one magical place with everyone being equal and uniting as one – symbolizing the values of freedom, respect, diversity, and solidarity. 

Tomorrowland Belgium 2024
Weekend 1: Friday July 19 – Sunday July 21
Weekend 2: Friday July 26 – Sunday July 28
Boom, Belgium

More info: tomorrowland.com

Apply for press accreditation via this link.